Take time to run it past a test group

I don't know if you are like me, but I notice stuff. Often, it's not the critical stuff that gets my attention. I realize I have a thing for advertisements whether it be television, publications or even a billboard. I seem to take note. Not always with the consumerism view that the ad was intended but more the analysis of what the ad execs were up to. You remember the Sierra Mist logo debacle? These things plague me. Maybe it's because I was a graphic design major for a year or maybe it's because I'm a jerk and like to make fun of things or maybe it's just because I just have have too much time on my hands. Who knows? I've even gone as far as contacting corporate offices with my opinions. Just ask the receptionist at Quizzno's Headquarters.


So the other day I was driving around and saw this billboard...




I was instantly wigged out. Look at the guy's toes on the right! I honestly thought he had four toes instead of the customary, reassuring five! In fact, I had to go past a duplicate billboard and pay close attention to make sure the ad was not for some plastic surgeon reconstructive procedure being offered. When I noticed it was the Ad Council's I was a little more lenient with my criticism - after all, they are non-profit and it's just encouraging dads to take a more active role in their children's lives. Still, the sight of this picture will always produce some anxiety for me.